SEO for Video Creators: Get Found on YouTube and Google
The overlap between video SEO and traditional search is bigger than most creators realize. Here's how to win both.
Jordan Ellis
May 22, 2026
Video SEO is one of the most underutilized growth levers for content creators. Most people treat YouTube and Google as separate — but they're deeply interconnected.
Why Video Shows Up in Google Search
Google surfaces video results for queries that have a learning or "how-to" intent. If someone searches "how to edit video in Premiere Pro," Google knows a video will serve them better than a static article.
Keyword Research for Videos
Use the same tools — Ahrefs, SEMrush, Google Keyword Planner — but filter for informational intent. Look for questions. Questions almost always have video intent.
Thumbnail as the First Click
Your thumbnail is your ad. A/B test your thumbnails aggressively. A 20% improvement in click-through rate compounds dramatically over thousands of impressions.
Jordan Ellis
Content strategist and creator educator. Writing and making videos about the craft and business of creation.
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